Surely you have heard how important it is to create quality content for your audience . It is what many bloggers, marketing professionals as well as online businesses without forgetting google seek to position themselves . This marks the difference between success or failure in your marketing strategy of content.
The quality content help your website to position in search results will attract links naturally ( link baiting ) will generate confidence and credibility among your customers and you will reference in your sector.
You will wonder how can I know if my content is of quality?
The definition of quality may change depending on the sector you are targeting or the target audience, but there are many common elements that serve as reliable indicators.
Ready to generate quality content:
Below we will show you a list with a series of basic points that you must meet to ensure that the content you are creating is really of quality and that it is in turn detected on different websites.
1. Is the extension of your content adequate?
Here are many mixed opinions about the ideal length or extension that the content you create should have.
Google has a preference for broad content, but above all it covers the elements and details of a given topic. On the other hand, it should not be forgotten that users of mobile devices , which grow exponentially, prefer to consume shorter content quickly. At the end of it all depends on your goals and especially on the audience you are targeting.
If you want your content to occupy the first positions in the search engines and attract links naturally, texts of more than 1000 words at least or even more are too many competing terms and it is what you need.
Otherwise if you prefer to focus on mobile users so that they get the information they need quickly, you are going to have to cut the length of content that you are generating.
Focus on articles that focus on long-tail keywords as these are searches that mobile users do most often. At the same time help yourself with lists, infographics and outline your posts through sections to facilitate their reading.
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2. Use images, videos, infographics or other visual resources.
It is possible to create high-quality content without having to resort to images or other resources, but if something is clear, it is that visual content has a greater impact on the user. It helps us to bring natural links, increase viralization on social networks or increase the time spent on the website.
When inserting multimedia content into your texts, make sure that you answer the following questions in the affirmative:
Do images and videos support and complement my content?Are they aesthetically and visually pleasing?Is my infographic or video original and quality content that others will want to share or identify with them?Are blogs responsive to any device?
3. Take care of the spelling, coherence and tone used.
Many will wonder if spelling counts or not, and it is that it is more important than you imagine, it is important to structure your content correctly and in a logical order. Make sure the texts follow a coherent order and that you don’t skip from one point to another giving meaningless explanations just to make the reader dizzy.
As a last point, based on the target audience you are targeting, it is recommended to use a more serious or open tone. It is important that you adapt your language depending on the context, since it is not the same to be a community of animals as an accountant office.
4. Make sure that your texts are easy to understand.
Quality content has to be easy to read and above all to understand. You have to adapt your content to the level, expectations and preferences of your audience.
For example you can write about web designs, but it is not the same to go to programmers where you can use technical language as to people who are looking to create a blog for the first time and in which you will have to tell them step by step.
If the user, after reading the content, does not understand anything and feels that they are speaking to him in Chinese, he will automatically stop reading your content and go to other blogs to search for information. This has an advantage and a disadvantage as it will be good for one sector of the public and a disadvantage for another sector, so make sure you make it good for your target audience.
5. Fill your texts with format
The quality content is aesthetically appealing as well as easy to read. Even managing your texts format is essential to work the seo of your page.
A page must include the following format
Use of bold and italics to emphasize and quoteShort sentences and specific paragraphsBullets and numbered lists make it easy to read and order itemsHeadings (H2) and subheadings (H3) to structure the text and make large blocks of text more digestible.
6. Do you have enough knowledge to deal with the subject?
We mean if you know what you’re talking about
When writing a blog, it is always recommended to do it about something that we are passionate about. Not only so that writing does not become an obligation for you, but also because it shows that you like it.
The same thing happens if you write about a subject that you have not the slightest idea out of pure interest or that on the contrary you dominate and put your whole experience.
7. Share the content on social networks.
Social networks are not yet part of the google algorithm, but many studies show a strong relationship between the number of social actions and better search engine rankings.
The correlation is not a coincidence, it is logical that the more content is shared the more relevance it acquires and the more links it gets, this is an important positioning factor.
Although Google does not have access to Facebook or Twitter, we must not forget that Google Plus appears in studies such as the social network with which there is a greater relationship between shares and positioning.
That is why it is important to integrate and disseminate your content through the different social networks as well as encouraging readers to do so.
8. Are you adding value to your content?
It is true that for a search engine it is difficult to determine if a content adds value or not, we must not forget that what really matters is the people who read you.
How can you add value? Answering affirmatively to these questions:
Does the content help solve a problem?Can I answer a question?Does it make people laugh or entertain?Does it provide a unique point of view from an expert?
In the end, search engines look for content that adds value to users, but based on the fact that they are not able to detect them on their own, you have to trust the rest of the related signals. For that, you can also get help from the best SEO Content writing services.
9. Enable comments
Pages that have the option of comments and have a high number of comments can be considered of higher quality than those that do not have comments activated.
On the other hand, if comments are allowed but these are full of spam and usually contain links without any control, they give us a feeling of lack of seriousness on the site, damaging its credibility.
If you have a good number of comments on your website, continue to encourage users to leave their opinions and show the number of comments in a visible way.
10. Where has the author written?
The credibility and reputation of an author increases and improves as he makes quality posts either on his blog or other portals.
If you have doubts about whether content is really trustworthy or not, or whether you should let a guest author post to your blog, you can consider what and where he or she has previously written.