Beyond appearing on Google, nowadays our customers ask “ Why doesn’t my business appear on Google Maps? ” The application of maps has become one of the most important today for everything it contributes, both in terms of organic positioning , and for all the information and visibility it offers about companies.
Google Maps is directly linked to SEO positioning , since, when searching Google for an establishment, for example, the tab appears with the location, contact details, opening hours, reviews and images of the same. By entering the file, you can also access the directions on how to get there. Not only that, but the door is opened to the increase in visits to the website, phone calls, attracting new customers, etc.
Therefore, being up to date in this regard is key, and appearing on Google Maps is one of the main objectives to be achieved for all types of businesses. Do you want to know why your business does not appear on Google Maps ? We explain the reasons why this situation may occur, below.
Do you have a file in Google Maps and is it correctly verified?
The first thing if you want to put your business in Google Maps , is to create a tab in Google My Business , since it is the one that contains all the information that then appears in the maps application. It is common to find that the file is already created, but it can be claimed to be able to manage it properly.
One of the most important steps here, and that can make the business not visible on Google Maps, is to check the file. It is an option that appears at the time of its creation or claim, so that Google sends a verification code (through different means) that must be entered. Before verifying it, the platform allows you to fill in the information about the business, but the card may not appear in the search results.
Does the tab comply with Google My Business policies?
Before the tab appeared correctly, but suddenly it stopped appearing. In this case, it is key to ensure that it has not been disabled or removed by Google. If Google My Business policies are violated in any way, this is a very real possibility. It is something that can be easily verified by checking the status of the record. If it says that it has been “Suspended”, this is your case.
Have you made changes to the tab recently?
If you have changed information or added it to your Google Maps tab recently, it may take a few days for the changes to be reflected, even if the business does not appear in Google search results until the tab is correctly updated.
Other reasons why your business does not appear on Google Maps
- When the pin does not appear on the map: in some cases, in order for a business pin to appear on the Google Maps map, it is necessary to zoom. Keep in mind that the most popular businesses are the most visible, and sometimes Google decides not to show the pin of a business on the map. What should be clear is that if a user searches for your business, the pin appears. If local positioning has been thoroughly worked out in Google My Business, too.
- Where is the user located ?: When a user searches, Google shows him the tabs of those businesses that are closest to his location.
- Does your business have multiple locations? If this is the case, then Google will display the most popular and relevant location.
- In case of technical problem: This is unusual, but it can also happen that the tab does not appear due to a technical problem on the part of Google, which will try to solve it as soon as possible.
At Pro Brand Zone we see every day how Google Maps becomes relevant as a platform to improve local listing exposure through our Local SEO Services, attract visits to the web and new calls to the business, and manage to generate a great impact in terms of its visibility. Keeping the file verified and updated is very important to improve positioning and that users can have quick access to all the brand’s information. Does your business tab appear on Google Maps?